Price: 800.0
I am offering for sale, my 1987 Fender American Standard Stratocaster with a sunburst body and a maple fingerboard. This guitar has less than 40 hours playing time.....seriously! This is THE guitar that brought Fender back to the US. It is serial number 404599, which If you're not familiar with Fender's re turn to the US in '86 and the creation of the American Standard Stratocaster, here's some info on itReinventing a Classic: The American Standardfrom Tom Wheeler - "The Stratocaster Chronicles: Celebrating 50 years of The Fender Strat" You don’t mess with an icon. On the other hand, you can’t afford to stagnate. (As William Schultz has said, “If you don’t grow, you die.â€) So how would the new Fender company accommodate changing styles and tastes, and adapt its venerable Stratocaster guitar to the needs of the present? During the CBS era, clear answers had often eluded the suits who ran the company. One exec opined in private, “What are we supposed to do â€" build in the same old mistakes, just to keep the purists happy?†At the dawn of the Schultz era, things began to come back into focus, and in 1985, with Schultz and his investors now owning the company, Fender faced one of its most daunting design challenges yet: Build a better Stratocaster. Not a reissue, not a cost cutter, not a “Cadillac,†not an import â€" just a basic U.S. Strat. It took courage and confidence for Dan Smith and George Blanda to think they could improve upon Leo Fender’s classic design, but then again they knew that Leo himself never rested on his laurels. The idea of leaving technical problems unaddressed would have been as foreign to Leo Fender as goth metal. A new Strat was developed in 1986, unveiled to key dealers, and introduced to critical raves at the January 1987 NAMM trade show. Details included typical features (three-layer pickguard, one-piece maple neck, etc.), plus a small headstock, 4-bolt neck, a 9 1/2†radius fingerboard with jumbo frets, a TBX tone circuit, a redesigned tremolo with two bearing points instead of six screws, flat-polepiece pickups, a hum-reducing, reverse-polarity pickup in the middle position, a silver transition logo, and a urethane finish. The other key detail: It would be made in the U.S.A. To make sure no one missed the point, the new guitar would be called “American Standard.†Conspicuous designation of the U.S. origin of certain models or whole series would be a regular fixture of Fender strategies from now on. (American Standards built in 1994 bear a red, white, and blue medallion on the headstock, commemorating the instrument’s 40th anniversary.) J.W. Black was a leading guitar repairman in New York City at the time. He recalled: “In the early ’80s, Fender was pretty much off the radar as far as my clients and players were concerned, at least in New York. The reissues of ’82 were okay, but many players had the real thing and they were still affordable. The buzz was Kramer and Jackson in ... Click for more info
Listing Ends: 06:55pm UTC Jan. 22, 2013
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